Interactive Digital Signage: Hyper Personalised Customer Engagement

Interaction adds a refreshing dimension to traditional digital signages. While traditional signages puts information or promotional content on view, regardless of engagement, interactive screens allow for customer engagement to much greater degrees.

Interactive digital signages turns viewers into users. The content becomes part of an experience that is orchestrated by users, and thus hyper personalised. Each user can express their preferences and selections through simple interactions, retrieving information specific to their individual needs and interests. Traditional digital signages rely on making vivid, impersonal impressions: big screens, loud audio, flashy messages. Interactive displays, on the other hand, have opened the door to the world of personalised engagement.

Introduce a touchscreen, wireless connectivity, or other technologies that enable interaction and suddenly your screen becomes something more. They allow onlookers to become participants, opening new possibilities of engagement.

Creating immersive Digital Experiences

Interactive Digital Signage solutions require content that has the ability to interact with hardware devices seamlessly, enabling consumers to experience personalisation that defies the boundaries defined by traditional equipment. By working with a combination of touch and motion control devices, interactive digital displays can create truly immersive experiences.

Interactive Digital Signage devices are the clear winner

Today customers like smart technology that make retail experiences more immerse innovative and personal. Greater digitisation paves the way for smarter stores pushing the boundaries of customer engagement.

Interactive Digital Signage devices stand out as a clear winner because they are far more dynamic in comparison to their traditional counterparts. As signage applications move towards increased interactivity, viewers are converted into users. This new, immersive way of personalised messaging, allow for brands to communicate far more deeply with each of their consumers.

Make your business standout with Lipi dSign: Digital Signage Solutions. Drop an email: and our experts will get back to you.


Human Resource Kiosks are here to stay

Today, a large number of companies are deploying HR Kiosks as a channel to better employee communication and engagement. These kiosks are designed to increase efficiency by providing employees with a self-service platform for Human Resources data. By automating access to HR portals, these terminals are allowing for administrative and support costs to be dramatically reduced, whilst ensuring the highest degree of data security.

Virtual HR

Organisations across Industries are implementing HR Kiosks to provide a service centre for their desk-less workforce who don’t have access to computing devices or have limited access to onsite HR personnel. These Kiosks have been able to reduce HR paperwork, consequently fastening overall transaction cycle times leading to a more satisfied workforce. Further, by reducing the need for backend data entry and processing, HR Kiosks have the ability to significantly reduce operational costs.
From the perspective of the department, these terminals allow HR professionals to reduce efforts put into routine transactions and concentrate more on executing strategic initiatives and cultivating company culture. As more organisations undertake Digital HR initiatives, these terminals are critical endpoints in the employee services landscape. They are physical nodes which unify all services, thereby empowering the staff and positively impacting the overall employee experience. By making employee services more structured and accessible, several organisations have benefitted from being able to retain the best of their talent pool.

Employee Self-service Kiosks Machine Has Valuable Features

HR Kiosks provide all employees with 24*7 access to a secure service portal for all of their personal needs. A variety of functions, including accessing their personal information or participating in enrolment, can all be accomplished through the kiosks. Businesses clinging to traditional HR delivery mechanisms find themselves dealing with a large amount of processing inefficiencies. Several transactions are repetitive and tedious. To minimise manual processing, organisations have installed employee Self-Service Kiosks which enable the digital delivery of several benefits securely. These include:

  • Time attendance and Payroll information
  • Vacation and Time Off request information
  • Access to employee policies and benefits
  • Form submission and authorisations
  • Form reviewing and printing
  • Schedule appointments with HR
  • Accessing company events and important notices
  • Surveys, FAQs suggestions and complaints
  • Displaying company ethics, Code of Conduct, Policies, Product portfolio, CSR initiatives, messages from senior managements
  • Remote video conferencing with HR team
  • Grievance redressal platform

This terminal gives employees access to a wide range of functions securely. By eliminating the need to perform trivial, and often repetitive tasks such as leave requests, timesheets, pay advice, payment summaries and expense claims, this terminal reduces the load on the HR department and allows for better and more efficient people management. These terminals can specifically be utilised at sites with a large labour force or facilities in remote areas where the workforce does not have physical access to the HR team. By acting as a dedicated channel these terminals can improve the overall employee experience by bettering the approachability to HR.

Does your organisation wish to implement a process that takes care of your employee communication, and automates personal management?

Send your details by clicking here, our team will get back to you.


Why does the Indian economy need a manufacturing push?

Make in India is a crucial government-led initiative to facilitate investment, foster innovation, enhance skill development, protect intellectual property, and construct world-class manufacturing infrastructure within the subcontinent.

The initiative is a stirring call to action for citizens and business leaders in India and an appeal to investors and partners worldwide. Make in India is much more than a motivational phrase. It is an unparalleled revamp of obsolete procedures and rules.

Make in India and Manufacturing Industry

As the name implies, this initiative aims to foster the development of manufacturing in India, thereby making the country part of several critical industrial supply chains.This in turn, will lead to the development of new jobs, allowing the encashment of the demographic dividend. Prime Minister Narendra Modi has time and again reiterated that this initiative would enable the country to reduce import dependencies and become AtmaNirbhar. Broadly, It encourages corporations to come to India to make things rather than only advertise them.

AtmaNirbhar Bharat is rooted in five pillars: economy, infrastructure, system, vibrant demography, and demand. The economy is one of the five pillars which is directly connected with the Manufacturing Industry as today, this sector accounts for about 17% of the country's GDP.

Why is the manufacturing industry the focus?

Manufacturing accounts for 17% of India's GDP. It has emerged as India's most rapidly expanding sector. India's Prime Minister, Narendra Modi, launched the 'Make in India' campaign to position India as a manufacturing powerhouse and elevate the Indian economy internationally. By 2022, the government hopes to have created 100 million new jobs through this initiative.

In an attempt to reengineer supply chains, especially in the case of key industries, the Indian government has altered regulation to attract greater investment. In defence manufacturing for instance, Foreign Direct Investment(FDI) under the automatic route was raised from 49% to 74% in May 2020.

How does the manufacturing push benefit the economy?

For a net importer like India, developing domestic supply chains for essential and non-essential products is vital. Economists believe that increasing labour productivity is critical for increasing economic growth potential. Other than favouring economic development, it would also reduce the reliance on non-essential imports improving the overall balance of payments. In the current scenario, India imports a wide range of goods, including heavy machinery, toys, and other goods that otherwise would be produced domestically.

Jobs too are a critical reason for the extreme focus being given to boost the manufacturing sector in India. This need has been exaggerated further as a result of COVID-19. Months of strict lockdown resulted in the loss of millions of jobs and the closure of several enterprises. A rapid collapse of the informal sector too has led to the loss of millions of jobs. A robust manufacturing industry has the potential to absorb a large part of the available workforce.

Reengineering Supply Chains

The Coronavirus pandemic (COVID-19) has caused havoc to global industry. It has pushed businesses to rethink risk mitigation measures and change several long-held supply chain management assumptions. There is broad agreement that supply chains need to be reengineered to reduce the possibility of such disruptions being caused in the future.

As a result, India has been presented with a unique opportunity to develop many sectors that till now lacked the installed manufacturing capacity. Additional capacity would not only be integrated into global supply chains, but would also be beneficial in serving the 1.3 billion people that live in the subcontinent more efficiently.

The scale of manufacturing in India

India has a GDP of $2.3 trillion and is the world's ninth-largest economy by purchasing power parity. Compared against the 52% service sector, manufacturing accounts for just 17% of the country's GDP. Historically, in India, very few manufacturing companies focused on the concept of actually making in India, and instead, localised only certain parts of the supply chain. Make in India, changes this. It encourages entrepreneurs to foster innovation, protects intellectual property, and pushes large scale investments into the construction of world-class manufacturing infrastructure within the subcontinent.

How are we helping the mission Make in India?

Lipi strongly believes in the India story. We are amongst the few Indian firms capable of designing, manufacturing, and servicing our entire product line. Our cutting-edge production facilities, along with our in-depth knowledge of new technologies, enable us to meet the growing demands of worldwide markets.

The Make in India initiative is critical for India's economic growth since it intends to capitalize on the country's current talent pool by expanding job possibilities and empowering more prominent industries.

How is India participating in global supply chains?

The recent Quad declaration on collaboration for robust global supply chains is notable. These advancements have opened a once-in-a-lifetime opportunity for India. Large corporations have a chance to explore particular investment destinations by the strategic aims of significant powers. Still, accurate investment decisions are based on rigorous calculations of anticipated earnings and dangers. For the portions of the global supply chains that India wants, it needs to get this calculation right. As a result, sensible industrial policy and investment promotion, like those undertaken by the Make in India initiative, go a long way in improving macroeconomic fundamentals and improving the country’s standing on the ease of doing business index.

What is Contract manufacturing in India? How can it be fruitful for India?

Larger Businesses use contract manufacturing to deal with market demand and cost-effective distribution on a broader scale. As a result of the Make in India initiative, Medium and Small Enterprises within India are likely to benefit significantly. Small and medium-sized businesses (MSMEs) constitute the backbone of a robust national economy. Prioritizing their growth is crucial for the country's future. In India, various companies are getting the benefits of contract manufacturing. It has created several new opportunities for small businesses.

Future of Manufacturing in India

The Manufacturing Sector in India is on the road to becoming internationally competitive. Over the last few years, Indian manufacturers have progressively improved. The unparalleled revamp of obsolete procedures and rules as a result of government initiatives like Make in India, put the subcontinent on the map for global manufacturing. Policies like these are critical to create the best environments for business to develop and compete globally.


Manufacturing led growth: Is Make in India the way forward?

Make in India is crucial to fostering investment, facilitating growth, enhancing skill development, preserving intellectual property, and developing best-in-class manufacturing infrastructure within the subcontinent. Broadly speaking, it is poised to create positive long term structural changes to the very fabric on the Indian manufacturing landscape.

The Make in India initiative covers under its ambit 25 major manufacturing sectors of the Indian economy including automobiles, IT, chemicals, and electronics. Governmental efforts to increase investment by enabling single-window clearances, increasing FDI investment limits and significantly cutting down red-tapism has been undertaken to maximize on job-creation. The ultimate objective is to make the Indian manufacturing sector self-reliant and competitive in the global market.

The manufacturing sector is vital for job creation and skill development, thereby enhancing productivity and consequently boosting overall economic growth.

Market Size

As per the IBEF report, the Indian Manufacturing Purchasing Managers Index (PMI) reached 48.1 in June 2021 from 50.8 in May 2021.

The manufacturing component of IIP stood at 117.2 between April 2020 and March 2021. In May 2021, the industrial output indices for the mining, manufacturing and electricity sectors stood at 108.0, 113.5 and 161.9, respectively.

According to the latest survey, capacity utilization in India's manufacturing sector stood at 66.6% in the third quarter of FY21.

The rise of the manufacturing sector

Previously a dominant feature in job creation, the agricultural sector, is no longer able to absorb the increase in the labor force. The manufacturing sector has played a remarkable role in the growth and development of any industrialized country. As a result, emerging economies build their growth strategies around manufacturing potential. The share and role of manufacturing in GDP is, therefore, a basic indicator of the significance of the sector in a country's economy.

The Government of India, through the Make in India initiative, aims at strengthening the manufacturing sector by creating the right business conditions to attract large scale investment in into the space.

This has given the manufacturing sector an impetus, and the investments made in infrastructure, healthcare, electronics are already proving to be fruitful. This will help India being seen as a global manufacturing hub for the world.

The lockdown intensified supply chain uncertainties, making organizations rethink and rework their sourcing strategies. Globally, one could see a fast-gaining preference in derricking organizational supply chains by focusing on developing a localized network, specifically in growing markets like India.

Initiatives taken by the Indian Government

In its effort to make India a manufacturing hub, the government has introduced industrial corridors that are designed to ensure efficient manufacturing. Heavy infrastructure investments to better communications and logistics have been critical in integrating India into the global supply chain.

Many innovative practices and research activities are being supported through fast-paced registration systems, and accordingly, the Intellectual Property Rights registration setup has been upgraded.

Many new initiatives have been launched in order to streamline and rationalize licensing rules at the state government level, aligning them with global best practices. The requirement of upgraded skills for industries is being identified, and accordingly, the development of the workforce is being undertaken by several state and national bodies.

Role of Lipi Data

Lipi's state of art manufacturing facility offers manufacturing services for most complex electro-mechanical and sheet metal products. Our competencies in mechanical, electronic and software development are critical in designing mission critical products that have the ability to optimally perform even in the harshest of conditions. Over the years, Lipi has successfully developed unique products and solutions for the global markets.

Way Ahead

India has always been an attractive marketplace for foreign investments in the manufacturing sector. Many consumers electronic brands, automobile manufacturers, amongst others, have set up or are looking to establish their manufacturing base in the country. Trends suggest that the manufacturing sector of India is poised to reach US$ 1 trillion by 2025.

The Government of India aims to ensure the holistic development of the nation with an impetus on developing industrial corridors. These corridors would further assist in integrating, monitoring and developing a conducive environment for industrial development thereby making India a vital component of the global manufacturing supply chain.

Copyright © 2021 Lipi Data Systems Ltd. All Rights Reserved.