Wayfinding Kiosks: Bettering Crowd Management

Imagine walking into a large hospital or government building—the first thing most visitors will do is search for directions to guide them to the right room. You ask someone or find a floor map and repeat the steps in your head as you find your way. While wayfinding as concept is not new, digitally enabled devices make the same data dissemination far more dynamic. This makes the whole process of route mapping far easier for anyone in a new space.

Digital Wayfinding Kiosks have changed the way how people find themselves within a campus and have bettered the overall flow of crowds. They help people orient themselves to spaces better, thereby improving their overall physical experience. Further, Wayfinding Solutions are usually integrated with digital signage and visitor management tools. This helps keeping track of individuals arriving within an area and also simultaneously enables these terminals to be used for advertising and brand building.

Digital Wayfinding Kiosks are supplanting static counterparts for many reasons. Facility managers can instantly configure digital signage, just as easily as guests can interact with it. Wayfinding devices themselves are assistive technologies for both company and visitors.

Ease of use

Wayfinding Kiosks in the commercial space provide instant assistance for those who need help finding their way. An interactive wayfinding kiosk makes plotting a course easy and instantaneous. Walk up to the kiosk, select a destination from an options list, and detailed directions follow. No anxiety about finding the right person to ask. No landmark-style directions to follow. Just a simple, straightforward point-to-point solution.

Dynamic Data Management

Digital wayfinding enables much more than point-to-point directions. It incorporates variables that static signage can’t. Wayfinding terminals can be combined with company directories, event schedules and productivity tools to help people find other people and teams. Further, visitors can also register for, and be directed to spaces reserved for events within an office or commercial space.

Creating a Digital Workplace

It’s easy to make interactive wayfinding systems part of the larger facility management system. Connecting these terminals to communication platforms can enable automatic room booking, in addition to providing directions or room information. In this way, wayfinding technology blends physical workplace oversight with digital management.


Self-service Kiosks: Digitally Enabled Automotive Dealers

Airports, restaurants and grocery stores have been using self-service technology to increase customer satisfaction and improve operational efficiencies for over a decade, but it wasn’t until recently other businesses, with much larger ticket sizes, decided to adapt and embrace it too.

Digital Kiosks have the power to completely change the way people purchase cars, enabling potential customers to get relevant information at the click of a button. These kiosks provide information and services in a standalone capacity, freeing up staff from dealing with basic queries, and instead focussing more on customers that are more likely to go ahead with the purchase.

Benefits of self-service kiosks for car dealerships

Building a Brand

Kiosks create an immersive phsydigital sales experience within the dealership which is important for brand building. Creating a captivating, yet factual sales experience is critical, especially in high ticket transactions like vehicles. Many prospective customers like to their own research before actually taking things forward. These customers could conduct their initial search via a kiosk before engaging an employee, who obviously carries some inherent bias.

An Information Gathering Node

Further, As early data collecting nodes, these terminals could help salespeople better understand customer requirements in a more quantitative fashion. This captured information can be transmitted to both the OEM, as well as used at a dealership level to better train sales people.

Decreased Transaction Time

Digital Kiosks cut down on idle time in a transaction by engaging prospective customers from the moment they enter the dealership. If a salesperson is not immediately available to help, customers are redirected to the kiosks where they can begin the information gathering process.

Increased Sales Opportunities

Kiosks are great to upsell products. When a customer checks in using a self-service kiosk, they’re constantly being pushing updated, accurate information. In several cases, salespeople with inaccurate information result in a loss of sale. A digital kiosk takes out that problem all together.
Further, basis of the gathered information, these kiosks could cross sell insurance policies, care packs and even present customers with available loan options— all an additional stream of income to the deanship.

Redeploying Staff

Numerous tasks, like service appointment bookings, can be completed via a digital kiosk, reducing the need for staff to engage directly with customers. This potentially limits the number of on-site staff required, directly reducing costs.


Self-service Kiosks: Augmenting In-store Telecom Operator Services

Telecommunications are part of an incredibly dynamic industry. Although trends indicate globally that the world is shifting to online payments and transactions, terminals are critical physical endpoints that help broaden the reach of a brand.With more and more people around the world getting connected over mobile devices, there is a growing need to provide customers with a new aged touchpoint to augment operations. This has been detailed below.

Anytime, Anywhere

By deploying these terminals at offsite location like airports and railway stations, operators could integrate the bill payment experience into an individuals daily routine. Further, the prevalence of these machines in high footfall areas can also augment brand recall in an industry that is dominated by digital initiatives.

Alternative Payment Channel

By installing automated Bill Payment Terminals, operators could provide an alternate payment channel for customers who don’t like to make online payments, or those in underbanked areas who need to pay in cash. These self-service kiosks provide access to bill payment services beyond the working hours, and can be upgraded to offer other services, like sim dispensing, account top-up, and mobile recharging

In-Store Queues Management

By streamlining the customer flow and directing a number of your customers to payment terminals instead of going to service counters, the overall customer wait time could be reduced significantly. Further, as a result, in-store staff can be enabled to focus on helping consumers with more complex transactions about new products or services, rather than dealing with routine ones.

Reduced Operating Costs

Bill Payment Kiosks can help to reduce the operating costs by eliminating the need to employ more staff or open new stores. Self-service Kiosks could function as a substitute for employees, reducing the operational costs while allowing employees to concentrate on tasks that are more essential for growing business.

New Revenue Stream

Besides telecom bills, these Self-service Terminals can act as nodes to allow customers to undertake non-telco transactions as well. Integrating these terminals with portals created by utility companies and governmental agencies can create an alternative stream of income for operators.


EV Charging Stations: Creating an Ecosystem for Zero Emission Transportation

A growing clamour for zero emission transport has poised the global electric vehicle charging station market to grow at a CAGR of 44.1%. Developments in technologies like portable charging stations, smart charging with load management, usage based analytics and automated payment along with the development of ultra-fast charging technology are creating new opportunities for this market.
There is clear evidence that the rate of deployment of charging stations has increased in the last few years. In mature EV environments, greater adoption of green vehicles is further boosting the demand for chargers. In developing markets on the other hand, increased government funding and involvement in the setting up of EV infrastructure could create new opportunities.

The need for Public EV Charging Stations

World over, the uptick in the sales of electric vehicles has resulted in significant attention being drawn towards the development of charging infrastructure. In regions like China and South Korea where traction for electric vehicles is already relatively high, the rate of installation of public fast chargers continues to grow at very rapid rate due to the rising number of EV users.
Learnings from these parts of the world clearly suggest that the availability of public EV charging stations plays an important role in a user's purchase of electric vehicles. Consumer research indicates that access to public fast charging stations is critical when buying an electric vehicle. Keeping this relationship between electric vehicles and charging stations in mind, in countries like India, where the government is trying to push zero emission transport, subsidies and tax rebates are being offered to deployers of public charging stations.

Range is something most EV users are worried about. The belief is that if a strong charging network is available, consumers are more likely to go electric as they no longer fear from range related worries.

Current EV charging infrastructure is unstructured

The explosive growth of electric vehicles and significant model to model variations has resulted in serious conversations regarding certain charging station standardisations. If one were to look closer at the two-wheeler market, this unstructured nature of charging apparatus becomes even more evident.
In order to further support for zero emission transport, governmental intervention in creating some level of charging standardisation has become critical. Only once all vehicle manufacturers conform to certain norms would the overall charging ecosystem develop and stabilise, thereby creating a system as dependent as gas stations. This would take away any uncertainty pertaining to charger availability and further ease consumers to move to battery powered vehicles.

Strong focus on Asian markets

The governments of emerging economies within Asia have recognised the need of zero emission transport and have undertaken various initiatives to further the adoption of EVs. Over the last decade, China has already taken several steps to build a strong EV ecosystem. China has grown to be a leader in the EV market globally through comprehensive EV policies and strategies to promote green technology innovation. India too has more recently taken several steps to attract private investments into the manufacturing of electric vehicles, batteries and the deployment of charging stations. In India, over the last 2 years, most OEMs have doubled their EV sales penetration, and credit can be given to Government policies for this.

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