How Self-Service Kiosks are making a positive impact on your Business

Self-Service Kiosks are revolutionising the customer service experience. By automating routine tasks, they are freeing up staff to provide a more personalised service. They are also creating a more efficient customer service process and reducing waiting times. In addition to improving the customer service experience, Self-Service Kiosks are also having a positive impact on businesses. They are reducing costs, improving efficiency, and increasing sales.

According to a report, the global interactive kiosk market is projected to reach a value of $21.42 billion by 2027. Businesses all over the world are implementing self-service kiosks to fulfil diverse business use-cases in the form of self-checkout stations, smart vending machines, ticketing booths, information desks, etc., to streamline their services and improve customer experience. Let’s look at the key business benefits of implementing self-service kiosks:

Self-service kiosks are becoming increasingly popular in a variety of businesses. Retailers, restaurants, and even some hospitals are using these kiosks to provide a better customer experience. But what are the benefits of self-service kiosks for businesses?

Utilisation of Resources

One of the key benefits of self-service kiosks is that it reduces the work pressure on the on-site staff to attend to customers. It saves businesses from deploying a large workforce on-site to greet and attend to customers. The self-service kiosks enable faster and better visitor management, allowing employees to cater to more pressing needs.

Better Customer Experience

Self-service kiosks are also a great way to prevent long queues and wait times for your customers. Customers can skip long queues and easily operate the self-serve kiosk to obtain accurate and fast services with greater privacy. These factors play a vital role in enhancing customer experience and loyalty to your business.


Be it switching to online portals for transactions, form submissions or accepting instant digital payments, self-service kiosks can be used to automate complex activities. The implementation of interactive kiosks allows businesses greater scalability to digitalize their repetitive tasks and incorporate the latest trends.

Greater Efficiency

When your customer service is solely dependent on your staff, there are several roadblocks that may arise. A single day of low bandwidth due to sick leaves, vacations, and extended breaks can cause businesses to lose out on customers. With self-service kiosks, you can deliver a consistent service with the same level of accuracy at any time of the day. Digital kiosks provide a large throughput in lesser time.

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Wayfinding Kiosks: Bettering Crowd Management

Imagine walking into a large hospital or government building—the first thing most visitors will do is search for directions to guide them to the right room. You ask someone or find a floor map and repeat the steps in your head as you find your way. While wayfinding as concept is not new, digitally enabled devices make the same data dissemination far more dynamic. This makes the whole process of route mapping far easier for anyone in a new space.

Digital Wayfinding Kiosks have changed the way how people find themselves within a campus and have bettered the overall flow of crowds. They help people orient themselves to spaces better, thereby improving their overall physical experience. Further, Wayfinding Solutions are usually integrated with digital signage and visitor management tools. This helps keeping track of individuals arriving within an area and also simultaneously enables these terminals to be used for advertising and brand building.

Digital Wayfinding Kiosks are supplanting static counterparts for many reasons. Facility managers can instantly configure digital signage, just as easily as guests can interact with it. Wayfinding devices themselves are assistive technologies for both company and visitors.

Ease of use

Wayfinding Kiosks in the commercial space provide instant assistance for those who need help finding their way. An interactive wayfinding kiosk makes plotting a course easy and instantaneous. Walk up to the kiosk, select a destination from an options list, and detailed directions follow. No anxiety about finding the right person to ask. No landmark-style directions to follow. Just a simple, straightforward point-to-point solution.

Dynamic Data Management

Digital wayfinding enables much more than point-to-point directions. It incorporates variables that static signage can’t. Wayfinding terminals can be combined with company directories, event schedules and productivity tools to help people find other people and teams. Further, visitors can also register for, and be directed to spaces reserved for events within an office or commercial space.

Creating a Digital Workplace

It’s easy to make interactive wayfinding systems part of the larger facility management system. Connecting these terminals to communication platforms can enable automatic room booking, in addition to providing directions or room information. In this way, wayfinding technology blends physical workplace oversight with digital management.


Self-service Kiosks: Digitally Enabled Automotive Dealers

Airports, restaurants and grocery stores have been using self-service technology to increase customer satisfaction and improve operational efficiencies for over a decade, but it wasn’t until recently other businesses, with much larger ticket sizes, decided to adapt and embrace it too.

Digital Kiosks have the power to completely change the way people purchase cars, enabling potential customers to get relevant information at the click of a button. These kiosks provide information and services in a standalone capacity, freeing up staff from dealing with basic queries, and instead focussing more on customers that are more likely to go ahead with the purchase.

Benefits of self-service kiosks for car dealerships

Building a Brand

Kiosks create an immersive phsydigital sales experience within the dealership which is important for brand building. Creating a captivating, yet factual sales experience is critical, especially in high ticket transactions like vehicles. Many prospective customers like to their own research before actually taking things forward. These customers could conduct their initial search via a kiosk before engaging an employee, who obviously carries some inherent bias.

An Information Gathering Node

Further, As early data collecting nodes, these terminals could help salespeople better understand customer requirements in a more quantitative fashion. This captured information can be transmitted to both the OEM, as well as used at a dealership level to better train sales people.

Decreased Transaction Time

Digital Kiosks cut down on idle time in a transaction by engaging prospective customers from the moment they enter the dealership. If a salesperson is not immediately available to help, customers are redirected to the kiosks where they can begin the information gathering process.

Increased Sales Opportunities

Kiosks are great to upsell products. When a customer checks in using a self-service kiosk, they’re constantly being pushing updated, accurate information. In several cases, salespeople with inaccurate information result in a loss of sale. A digital kiosk takes out that problem all together.
Further, basis of the gathered information, these kiosks could cross sell insurance policies, care packs and even present customers with available loan options— all an additional stream of income to the deanship.

Redeploying Staff

Numerous tasks, like service appointment bookings, can be completed via a digital kiosk, reducing the need for staff to engage directly with customers. This potentially limits the number of on-site staff required, directly reducing costs.


Self-service Kiosks: Augmenting In-store Telecom Operator Services

Telecommunications are part of an incredibly dynamic industry. Although trends indicate globally that the world is shifting to online payments and transactions, terminals are critical physical endpoints that help broaden the reach of a brand.With more and more people around the world getting connected over mobile devices, there is a growing need to provide customers with a new aged touchpoint to augment operations. This has been detailed below.

Anytime, Anywhere

By deploying these terminals at offsite location like airports and railway stations, operators could integrate the bill payment experience into an individuals daily routine. Further, the prevalence of these machines in high footfall areas can also augment brand recall in an industry that is dominated by digital initiatives.

Alternative Payment Channel

By installing automated Bill Payment Terminals, operators could provide an alternate payment channel for customers who don’t like to make online payments, or those in underbanked areas who need to pay in cash. These self-service kiosks provide access to bill payment services beyond the working hours, and can be upgraded to offer other services, like sim dispensing, account top-up, and mobile recharging

In-Store Queues Management

By streamlining the customer flow and directing a number of your customers to payment terminals instead of going to service counters, the overall customer wait time could be reduced significantly. Further, as a result, in-store staff can be enabled to focus on helping consumers with more complex transactions about new products or services, rather than dealing with routine ones.

Reduced Operating Costs

Bill Payment Kiosks can help to reduce the operating costs by eliminating the need to employ more staff or open new stores. Self-service Kiosks could function as a substitute for employees, reducing the operational costs while allowing employees to concentrate on tasks that are more essential for growing business.

New Revenue Stream

Besides telecom bills, these Self-service Terminals can act as nodes to allow customers to undertake non-telco transactions as well. Integrating these terminals with portals created by utility companies and governmental agencies can create an alternative stream of income for operators.

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