Telecommunications are part of an incredibly dynamic industry. Although trends indicate globally that the world is shifting to online payments and transactions, terminals are critical physical endpoints that help broaden the reach of a brand.With more and more people around the world getting connected over mobile devices, there is a growing need to provide customers with a new aged touchpoint to augment operations. This has been detailed below.
A growing clamour for zero emission transport has poised the global electric vehicle charging station market to grow at a CAGR of 44.1%. Developments in technologies like portable charging stations, smart charging with load management, usage based analytics and automated payment along with the development of ultra-fast charging technology are creating new opportunities for this market.
There is clear evidence that the rate of deployment of charging stations has increased in the last few years. In mature EV environments, greater adoption of green vehicles is further boosting the demand for chargers. In developing markets on the other hand, increased government funding and involvement in the setting up of EV infrastructure could create new opportunities.
The need for Public EV Charging Stations
World over, the uptick in the sales of electric vehicles has resulted in significant attention being drawn towards the development of charging infrastructure. In regions like China and South Korea where traction for electric vehicles is already relatively high, the rate of installation of public fast chargers continues to grow at very rapid rate due to the rising number of EV users.
Learnings from these parts of the world clearly suggest that the availability of public EV charging stations plays an important role in a user's purchase of electric vehicles. Consumer research indicates that access to public fast charging stations is critical when buying an electric vehicle. Keeping this relationship between electric vehicles and charging stations in mind, in countries like India, where the government is trying to push zero emission transport, subsidies and tax rebates are being offered to deployers of public charging stations.
Range is something most EV users are worried about. The belief is that if a strong charging network is available, consumers are more likely to go electric as they no longer fear from range related worries.
Current EV charging infrastructure is unstructured
The explosive growth of electric vehicles and significant model to model variations has resulted in serious conversations regarding certain charging station standardisations. If one were to look closer at the two-wheeler market, this unstructured nature of charging apparatus becomes even more evident.
In order to further support for zero emission transport, governmental intervention in creating some level of charging standardisation has become critical. Only once all vehicle manufacturers conform to certain norms would the overall charging ecosystem develop and stabilise, thereby creating a system as dependent as gas stations. This would take away any uncertainty pertaining to charger availability and further ease consumers to move to battery powered vehicles.
Strong focus on Asian markets
The governments of emerging economies within Asia have recognised the need of zero emission transport and have undertaken various initiatives to further the adoption of EVs. Over the last decade, China has already taken several steps to build a strong EV ecosystem. China has grown to be a leader in the EV market globally through comprehensive EV policies and strategies to promote green technology innovation. India too has more recently taken several steps to attract private investments into the manufacturing of electric vehicles, batteries and the deployment of charging stations. In India, over the last 2 years, most OEMs have doubled their EV sales penetration, and credit can be given to Government policies for this.
Branding has become an important aspect for all businesses which are trying to create the necessary buzz in the market. Marketers are trying their hands at every opportunity they get to create new experiences around their offerings. Interactive Kiosks are the latest additions to their arsenal.
Functionally, Interactive Kiosks can help ease unnecessary friction along any customer purchase journey. They allow customers to browse, inquire and transact without the assistance of any staff. This obviously improves transaction speeds, and provides an opportunity to businesses to upsell services. Lately, however, organisations are integrating these touch points, within brick and mortar stores to create highly immersive brand experiences.
Interactive Kiosks are able to create a hyper personal experience for each user, while ensuring that the brand’s overarching philosophy stays intact. They allow for greater engagement, and better understanding of customer purchase patterns.
Why is it necessary for Brands?
In consumer facing spaces, like QSR, Retail and Banking, creating and maintaining brand experience is becoming to truly differentiate one organisation from another. Self-service terminals are quickly becoming an integral part of an organisation’s overall marketing strategy. Interactive Kiosks have been able to aid businesses in delivering unique experiences to consumers.
A More Satisfied Customer
By limiting, and in many cases eliminating, the need for a teller, the self-service channel has enabled businesses to remain open whenever the customer wants. If we were to look at the BFSI sector, activities were governed by banking hours. The self-service channel has allowed for several transactions to be undertaken round the clock. By giving customers complete control over their transactions, these terminals have reinvented the idea of customer satisfaction, thereby empowering the brand.
Interactive Kiosks enable shopping experiences to turn into an 'Endless Aisle.' This represents an intelligent amalgamation of online and offline stores to serve the retail customers better. By allowing for shops to offer a much broader product selection than physically available in the store, retailers can reduce sales lost. This physi-digital shopping experience can create a strong impression in the minds of consumers, and exponentially increase a stores' potential by bringing the power and flexibility of an online sales channel into brick-and-mortar ones.
Hyper Personalised Advertising
Interactive Kiosks placed strategically in a store or in a window display act as dynamic digital signage because they are used to display product demos and brand stories and augment the overall store experience. Terminals integrated with Digital signage are a great way to target customers based on their historical shopping patterns.
Maintaining Brand Language
As any business scales up, maintaining the brand’s overarching language is a challenge. Interactive Terminals can help in creating a unified brand experience. Rolling out new offerings, visuals and creatives become very easy for businesses operating multiple locations through Interactive Terminals enabled with our signage solution.
Hear your Customer
One of the most critical ways to improve your business and brand loyalty is to tailor your product and services to customer feedback. This is a valuable way to achieve business success. This essential and versatile feedback can help you identify areas where you need to work. It can also highlight your core competencies, strengths, and weaknesses. An Interactive Kiosks is a great way to ask for feedback without causing your customers to feel rushed or uncomfortable. Instead, they can also take their own time answering your questions and give honest feedback so you can have a wealth of information to draw from.
Printing is a critical part of day-to-day warehouse operations. These include requirements to meet compliances, such as those of a carrier or buyer, prints mandated by governments of countries and regions, such as, export documents for international shipping, and so on and so forth. Based on the level of ERP integration, printing can be triggered automatically upon certain events or manually, based on request.
Direct Thermal Printers are advanced devices that have taken over warehouse operations. These devices are uniquely designed and equipped with compact and lightweight mechanisms which enable seamless performance and high levels of accuracy.
Warehousing: Thermal Printers
Direct Thermal Printers are capable of high quality printing without compromising quality on various surfaces. Prints taken from these devices have exceptional readability and are highly resistant against fluids and abrasion, making them ideal for receipt and label printing.
The ability of these printers to continually perform in high demanding situations have made them a vital part of warehousing operations globally.
Lipi is amongst the leading thermal printer suppliers, offering the most comprehensive range of Thermal Printers across the country.
How does a Direct Thermal Label Printer work?
In the Direct Thermal printing process, elements of the printhead apply punctual heat directly to the passing label, which has a heat-sensitive coating. A chemical reaction causes the label to change color from white to black.